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June 20, 2024
High Attention Metrics Reduce CPC; Here’s How to Capture Attention, Then Triple It!
November 25, 2020
From interactive videos to creative CTAs, here’s how top 5 brands are taking a new approach to video ads and garnering engagement
November 4, 2020
Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19
October 16, 2020
Coca Cola, Bingo!, SBI Life and others are tapping, slicing and sliding their way into mobile marketing with Gamification
August 18, 2020
Spearheading the programmatic revolution: How Cadbury, Maruti Suzuki, Panasonic, LGI and others are engaging users with advanced, interactive mobile ads
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