NRW.BANK Case Study

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about NRW.BANK
what NRW.BANK wanted
branding solution offered by mCanvas
campaign strategy
youtube video
results
execution
testimonial

about NRW.BANK

NRW.BANK, a promotional bank in North Rhine-Westphalia, Germany, is dedicated to supporting the state's economic and structural development. It provides a range of financial and advisory services, fostering growth and sustainability in key areas like economy, housing, and infrastructure.

what NRW.BANK wanted

Increase Awareness: To communicate key brand messaging and boost awareness and recall of NRW.BANK's SME advisory services
Campaign Relevance: To craft immersive mobile experiences for high-intent users, leveraging zero party data
Gather Conversions: To generate pre-qualified clicks for NRW.BANK’s services

mCanvas’ branding solution

format

full-screen Interactive carousel | animated interstitials

targeting

demographic: potential clients identified with zero party data using polls on premium websites in North Rhine-Westphalia, Germany
‍

contextual: users with affinity for small/ medium-sized companies, business professionals, business/ financial services

campaign strategy

zero party data approach to build relevant target audience
dynamic, immersive mCanvas’ ads tailored to individual preferences
real-time performance measurement using Lumen and Nielsen
full-funnel approach from the very first interaction to purchase intent

mCanvas’ internal dashboard

0.5 MN

total reach
(high-intent users)

7.2%

outbound CTR

3.5x above industry standards

Attention-based study by

3.7secs

avg. time spent
‍2x higher than Lumen benchmakrs

3,065

attention-per-mille

2.3X above Lumen benchmarks

83.5%

viewed

1.3X higher than Lumen benchmarks

Brand lift study by

113%

uplift
in brand consideration

110%

uplift

in product awareness

execution

The pre-campaign journey begins with a brand-focused zero party data poll, gathering user-declared data and preferences via a survey of over 50 million potential consumers on premium websites.
The user data is then segmented as per demographics, interests, etc. to refine a high-intent audience for guaranteed relevance in the next stage.
A full-screen interstitial is shown only to the audience genuinely interested in NRW.BANK's advisory services, engaging them with an interactive carousel.
Post-campaign performance is measured using Nielsen brand lift and Lumen attention studies to analyse purchase intent, message retention, and attention metrics.

testimonial

For NRW.BANK, we opted for mCanvas' zero-party data approach for the first time – with surprisingly good results. By asking the target audience poll-based intent questions beforehand, we were able to run the activating mobile ad campaign in the considered segment without spillover. The impact is impressive - Thanks to a Nielsen Brand Lift Study, we saw a 113% uplift in Brand Consideration. A clear sign of the seamless interplay between tailored targeting and interactive mobile advertising.

Angela Hüller, Marketing, NRW.BANK

Our collaboration with NRW.BANK impressively demonstrates how zero-party data strategies and interactive mobile formats can be combined to link data-based targeting and user engagement. The success of the campaign, seen through 7.2% CTR and 2.3X higher attention proves how creative implementation and technological precision are crucial for brand impact in digital advertising today.

Florian Brill, Country Manager DACH , mCanvas

NRW.BANK’s mobile campaign acquires 2.3X higher attention in Germany with zero-party powered interactive ad