Mumbai, India - 21st August 2025 - mCanvas, the immersive advertising solution for mobile and CTV, has bagged 6 wins at Adgully’s DATAMATIXX Summit | Awards 2025, held in Mumbai on 13^th August 2025. The DATAMATIXX Summit unites industry leaders to explore data, AI, and programmatic advertising, with this year’s awards covering SEA and MENA campaigns.

Award Wins - Gold

Swiggy: Excellence in Omni-Channel Marketing
HSBC Bank: Best Data-Driven Attribution Campaign
TATA Soulfull: Best Interactive Mobile Campaign
Baygon Max: Best Use of CTV Advertising for Performance Marketing
Lacto Calamine for Best Performance through Data-Optimised Storytelling
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Award Wins - Silver

Aditya Birla Sun Life: Data-Driven TV Campaign

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Swiggy turned every IPL six into a real-time interactive moment, driving CTV engagement and mobile action at scale

Swiggy’s campaign for IPL 2025, in partnership with mCanvas and PivotRoots, leveraged interactive CTV and mobile retargeting to drive awareness and action during LIVE cricket matches. Every six triggered a real-time L-band overlay on CTV, featuring a LIVE score API and QR code, guiding viewers to Swiggy’s landing page on mobile.

Mobile interstitials retargeted exposed users, reinforcing recall. The campaign delivered 6.8M+ CTV impressions. Mobile retargeting achieved a 2.1X higher CTR compared to benchmarks, proving the power of context-driven, cross-device engagement.

"This IPL, we wanted to elevate how fans experience cricket, not just with great food, but with great offers that made the game even more exciting. Working with PivotRoots and mCanvas allowed us to make this idea come alive in real time, at a massive scale."

- Surbhi Johri, Brand Marketing, Swiggy

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Lacto Calamine used 2 unique APIs and a real-time skin test to create awareness about UV exposure

Lacto Calamine teamed up with mCanvas to turn UV exposure into a personalized, interactive experience. Using location-based UV Index detection and a mobile camera-enabled skin test powered by a LIVE API, the campaign visualized individual sun damage, creating urgency and personal relevance. Programmatic targeting ensured only high-intent audiences on compatible devices were exposed to the rich media.

The result? 6.3M+ impressions, and a 1.01% engagement rate, significantly outperforming the skincare category benchmark of 0.5–0.7%.

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HSBC connected NRIs to home through a data-driven, gesture-enabled mobile journey, blending emotion with actionable banking solutions

HSBC’s The Red Door campaign leveraged data-driven attribution and immersive storytelling powered by mCanvas to emotionally engage NRIs across the UAE, UK, US, Singapore, and Canada. Using a rich media mobile experience with motion sensors and on-screen gestures, the campaign guided users through a symbolic, milestone-driven journey culminating at HSBC’s iconic Red Door, linking cultural emotion with actionable banking solutions. Multi-touch attribution combined first- and third-party data, real-time engagement signals, and geo-segmentation to optimize targeting and measure impact.

Delivering 7.48M impressions, 288K+ interactions, and a 3.86% engagement rate, the campaign showed that emotionally resonant, tech-enabled storytelling drives measurable consideration.

Tata Soulfull promoted healthy snacking through a VR adventure on mobile, combining gamification with product education

TATA Soulfull’s campaign for its Ragi Bites turned product education into an interactive mobile experience for health-conscious moms and kids. Using 180° VR and motion-sensor technology, users explored the gamified Land of Cruncha Muncha, uncovering the mascot and learning product benefits like “Ragi Goodness” and “No Maida.”

The reward-based format drove engagement, with 12.36M+ impressions, a 6.27% engagement rate, and 10.46s average exploration time. The final CTA led users to the brand site, reinforcing the healthy-snacking messaging, and positioning Tata Soulfull Ragi Bites as both fun and nutritious.

Baygon MAX turned passive CTV viewers into active users with remote-enabled interactivity, driving engagement and recall

Baygon MAX’s CTV campaign with mCanvas transformed a traditionally passive medium into an action-driven channel by introducing a remote-enabled L-band interaction, allowing viewers to virtually spray Baygon MAX and actively engage with the brand story.

This innovative use of CTV combined storytelling with measurable action, achieving 5.8M impressions, 1.45% interaction rate (compared to industry benchmark of 0.3%), and 95.46% video completion rate. By demonstrating product benefits and reinforcing Baygon MAX’s promise of “Perlindungan MAXimal,” the campaign drove both recall and actionable engagement, setting a new standard for interactive CTV advertising.

Aditya Birla Sun Life blended LIVE sports, data-driven targeting, and cross-device retargeting to simplify SIP education

Aditya Birla Sun Life’s “Sabse Important Plan” campaign with mCanvas combined data-driven Connected TV and mobile retargeting to educate young Indians on SIPs. By integrating a LIVE cricket score API into CTV L-band ads, messaging adapted in real time to LIVE match moments, delivering contextual, culturally relevant content in Hindi, Marathi, Tamil, and Kannada. Advanced audience segmentation, cross-device retargeting, and real-time analytics maximized engagement.

With 6.87M impressions, 5.9M video views, 85.8% completion, and measurable uplifts in recall and SIP consideration, the campaign demonstrated how dynamic, interactive CTV can boost business goals in BFSI.

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“These wins spanning omnichannel, CTV, mobile, and programmatic advertising showcase how mCanvas transforms attention into action. We’re proud of our clients and our team for pushing the boundaries of data-driven creativity and delivering measurable impact across markets.”
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- Rishi Sharma, Senior Vice President – Ad Sales, mCanvas

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For more information about mCanvas' immersive advertising solutions, please contact:
Nigel Dsouza
‍nigel.d@mcanvas.com

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About mCanvas:
mCanvas is a leading mobile and CTV ad platform, known for immersive, interactive storytelling. We capture attention, spark emotion, and drive results. With presence across mobile, CTV, and desktop, we deliver impactful omnichannel experiences.
To know more, visit www.mcanvas.com