mCanvas Stacks Up 5 CTV Wins at Connected TV Asia Awards 2025

Delhi – 2nd June, 2025: mCanvas, known for creating omnichannel advertising solutions, has secured 5 prestigious wins at Connected TV Asia Awards 2025 by Agency Reporter. 

Now in its second edition, the Connected TV Asia Awards is the only dedicated platform in the INSEA region that honours excellence in Connected TV content, technology, and advertising - recognizing innovation and leadership in this dynamic medium.

Here’s more on the 5 award-winning mCanvas campaigns at the recently held awards:

• GOLD: ICICI Prudential’s Multi-Asset Allocation Fund campaign in the Best CTV Education & Training Initiative category
• GOLD: Woodland’s Winter Sale campaign under the Best Cross-Device Campaign category
• SILVER: Galderma India’s Cetaphil Bright Health Radiance Serum campaign in the Best CTV Campaign for Awareness & Reach category
• SILVER: Greenply’s Superior Fire-Safe campaign under the Best CTV Partnership category
• BRONZE: LG India’s LG Manager+ AC campaign in the Best Use of Interactive Ad Formats category

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“Not 1, not 2...  but 5 prestigious wins for CTV campaigns with our top global brands, is an honour and validation as mCanvas breaks boundaries in Connected TV innovation. These accolades prove that our immersive creatives, engaging formats, coupled with advanced retargeting yield impactful business outcomes - with CTR, VTR, and attention metrics consistently surpassing industry benchmarks,” ‍ stated. “mCanvasTV is here to be the game-changer, the pioneer - shaping the future course of CTV worldwide!”

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‍from couch to conversion: how ICICI Prudential’s channel surfing strategy turned remote confusion into remote control

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ICICI Prudential partnered with mCanvas to redefine financial storytelling with an omnichannel campaign for the Multi-Asset Allocation Fund, turning investment anxiety into interactive clarity.

Starting with remote-control engagement on Connected TV and ending with gamified drag-and-drop actions on mobile, the campaign drove 89.77% video completion rate, and 3.49% engagement, proving that finance doesn’t have to be boring — it can be brilliant, exciting, and immersive.

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Woodland’s winter sale campaign packs a punch with AI: from wanderlust to wishlists 

mCanvas partnered with Woodland to reimagine winter sale advertising with an engaging CTV ad, which was followed by an AI-led interactive mobile campaign that turned passive scrolling into purposeful travel planning.

By delivering personalized itineraries and prompting action with smart utility, the campaign drove 3.2MN+ impressions and an 8.64% engagement rate — almost 3X the industry benchmarks — helping reposition Woodland as a getaway essential for modern travelers. 

from TV to touch: Galderma Cetaphil’s storytelling ad shines bright across big, (and small) screens

The Cetaphil Bright Health Radiance Serum campaign by mCanvas delivered a powerful omnichannel experience through Connected TV and mobile for Galderma India. With a seamless transition from high-impact CTV featuring Rashmika Mandanna to interactive mobile storytelling, the campaign used innovative L-band units, QR tech, and rich media to educate and engage. 

The ad reached 5MN+ viewers with a 90% video completion rate on CTV and drove 3.8% engagement rate on mobile, setting a new benchmark in cross-screen skincare marketing.

Greenply's feathered CTV strategy: a parrot, a ply & a perfect pitch goes fire-safe and full-funnel

Greenply teamed up with mCanvas to bring a fresh twist to fire-safety awareness with a cross-screen campaign that continued with retargeting. Featuring a quirky animated parrot delivering dynamic QR codes mid-ad, the campaign combined high-impact storytelling on Connected TV with smart retargeting through mobile. 

The omnichannel campaign drove 87.51% video completion on CTV and a 1.78% CTR on mobile — blending education, charm, and interactivity for real results and branding success.

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LG reduces the heat (and the bill) with the Energy Manager+ AC campaign on CTV and mobile for energy-smart homes

LG India launched a first-of-its-kind interactive CTV and mobile campaign with mCanvas for the LG Energy Manager+ AC, which turned the dreaded high electricity bills into an empowering brand moment. The campaign’s hands-on storytelling let users virtually “decide their bill” via remote-controlled interactions and a scannable QR code on CTV, followed by an animated interstitial on mobile that continued the narrative, seamlessly bridging the gap between TV and mobile. 

Using an omnichannel approach with cross-screen interactivity, the campaign established LG as the innovative leader in smart, energy-efficient cooling. 

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‍Rishi Sharma, Senior Vice President – Ad Sales, mCanvas, concluded: “We’re profoundly grateful to the esteemed jury at Connected TV Asia, for celebrating the commitment and ingenuity of mCanvas' interactive CTV campaigns with these 5 momentous wins. We truly appreciate the unwavering trust and support from our renowned clients, as we continue to take CTV innovation forward. And of course, kudos to our dedicated team - your commitment and passion fuels our mission to redefine interactive advertising with mCanvasTV.”

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For more information about mCanvas' immersive advertising solutions, please contact:
Nigel Dsouza
nigel.d@mcanvas.com

About mCanvas:
mCanvas is a leading mobile and CTV ad platform, known for immersive, interactive storytelling. We capture attention, spark emotion, and drive results. With presence across mobile, CTV, and desktop, we deliver impactful omnichannel experiences.
To know more, visit www.mcanvas.com