mCanvas Takes Home 3 Big Laurels at Inkspell’s Drivers of Digital Awards 2021

• OnePlus TV U1S Celeb in Best Engagement through Mobile Marketing – Gold
• Sony Pictures - Venom vs Carnage in Best Mobile Marketing Campaign - Overall – Gold
• Maybelline Wake up Makeup in Innovation/Creativity in a Mobile Campaign - Silver

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Inkspell Media’s Drivers of Digital Awards and Summit was designed to identify, acknowledge and reward enterprises, agencies, and individuals who have significantly transformed the marketing and advertising space.

Campaign #1: OnePlus effectively leveraged voice to provide an elevated brand experience

Highlighting the voice feature of its OnePlus TV U1S, OnePlus unveiled a voice-enabled ad that captivated users on mobile. The ad innovatively showcased the device’s in-built Google assistant feature by encouraging users to physically speak the commands.

Read how mCanvas drove exceptional value for OnePlus in this case study.

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Campaign #2: Sony Pictures engaged fans with a gamified mobile ad

Promoting the release of Venom: Let There Be Carnage, Sony Pictures partnered with mCanvas to create a gamified, sensory rich ad experience.

Deploying the accelerometer and gyroscope motion sensors in the phone, the ad prompted users to hold their phone and punch the air thrice within 10 seconds to destroy Venom.

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Campaign #3: Maybelline New York integrated augmented reality & an API to provide users with a hands-on makeup experience

As users prepared for the new normal, Maybelline positioned itself as the makeup brand of choice among female users with its ‘Makeup Wakeup’ campaign.

The mobile ad leveraged augmented reality to detect the user’s face, while integrating an API that offered three unique filters for three distinct occasions. This approach enabled them to experience the look they would get with different makeup options for different occasions in real time.

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Rishi Sharma, Vice President - Business Development Asia-Pacific concluded, “It is quite rewarding to see our campaigns being recognized and acknowledged by industry stalwarts. It only encourages us to push the boundaries of mobile advertising to create even bigger and more impactful ad experiences. We thank the esteemed jury for bestowing these accolades on us.”

About mCanvas:

mCanvas offers mobile branding at scale based on the campaign KPIs that matter – engagements, website visits and video views. The company’s work has also been recognised by industry stalwarts and has won countless awards. To see our award-winning work and learn more, visit: uattest2.mcanvas.com.